The Beginner & Intermediate course includes all the basics in the morning—opening an account, creating campaigns, selecting keywords, modifying settings—plus a full afternoon of optimization techniques and instruction on how to track ad performance.
If you already know the ropes, the Advanced course might be for you.
The advance seminar explores more complex ways to manage and optimize your sponsored search advertising programs, including:
- Introductions to My Client Center and the AdWords API
- Sorting and viewing statistics
- Copying or moving between campaigns, ad groups, and accounts
- Location targeting
Demographic bidding - Using the Website Optimizer
- Dynamic Keyword Insertion
- Goal setting and analyzing reports with Google Analytics
Click here to view the calendar and registration information for Google's AdWords and Analytics Seminars for Success.
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