Google AdWords Instruction: Coming Soon to a City Near You

If you've thought about advertising your company, services or products in the sponsored search results of Google (the largest search engine in the world and source of the majority of Internet traffic), but weren't sure how to get started, consider attending an upcoming Beginner course in AdWords, presented by Google.

The Beginner & Intermediate course includes all the basics in the morning—opening an account, creating campaigns, selecting keywords, modifying settings—plus a full afternoon of optimization techniques and instruction on how to track ad performance.

If you already know the ropes, the Advanced course might be for you.

The advance seminar explores more complex ways to manage and optimize your sponsored search advertising programs, including:

• Introductions to My Client Center and the AdWords API
• Sorting and viewing statistics
• Copying or moving between campaigns, ad groups, and accounts
• Location targeting
  Demographic bidding
• Using the Website Optimizer
• Dynamic Keyword Insertion
• Goal setting and analyzing reports with Google Analytics

At $249, the seminar will pay for itself. Registration entitles you to a $50 credit to your AdWords account. For a net cost of $200, this is an affordable way to get yourself quickly oriented to AdWords if you've never used it before. AdWords novices can easily waste more than $200 in the first few days of online advertising. Don't be one of them!

Click here to view the calendar and registration information for Google's AdWords and Analytics Seminars for Success.