Just stumbled across a PDF someone posted of an interview on Marketing Sherpa with a public relations expert: "How to Do Your Own PR Campaign: 8 Steps & 3 Mistakes to Avoid."
Written for the start-up and for the business owner who wants to announce his/her new endeavor to the world, it presents messaging suggestions, such as honing in on what makes you unique and figuring out how to describe your company in layman's terms.
If you're wondering whether you should hire a publicist or a writer to assist you with your press release, this article might help you make the decision. At the end, you should have a good sense of whether you can manage all eight steps on your own or whether it just sounds overwhelming!
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