Friday, April 4, 2008

Small Business Marketing Doesn't Have to Be Complex or Costly

Last month, Marketing Maven Wendy Maynard wrote about an effective marketing idea used at Key Bank that was both simple and inexpensive. Read more about the A-1 Steak Sauce and ketchup campaign here.

This week, a colleague told me about her friend, a photographer, who promotes her business by sending a “photo of the month” postcard to everyone on her mailing list.

One of my clients, Sock It To Me Socks, runs a “Cool Girl of the Month” feature on her web site. It reinforces her brand’s personality and encourages customers to interact with her web site as well as help spread the word about it.

What these examples have in common is that they are all simple, effective and inexpensive ways to generate attention for your business products or services. And it just doesn’t get easier than that for the small business owner wearing multiple hats and in need of a marketing strategy.

What kind of campaign or idea can you conjure that highlights a unique quality of your business?

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