Thursday, August 30, 2007

Purge Your Dusty Widgets

A friend of mine owns several e-commerce stores and has some of the infamous “dusty widgets” lying around his warehouse.

Most of the widgets are discontinued products from manufacturers he represents. Because his companies have a strong reputation for their direct connection with the manufacturers, his web stores prominently feature newly released merchandise lines, or highlight what’s coming up before it’s even available. New products and regular updates keep customers returning to his sites, knowing they’ll find the latest items.

It’s not in keeping with his company’s brand promise, then, to put up discounted old merchandise. But to reclaim the inventory cost and clear out the warehouse shelves to make way for new product, he needs to ditch those dusty widgets.

We talked about listing some of those discontinued products on eBay under an unrelated user name, but he and his staff are too busy to make all of those posts. He prefers to outsource it. Being the friend I am, I didn't offer to help.

Fortunately, he found someone who is. Kathy owns Purge, a small business that helps individuals and businesses clear out the old to make way for the new.
The down side is that merch has to be worth at least $50 and Purge takes commission of up to 30% of the sale price. But the up side is that Kathy will pick up your dusty widgets, dust them off for you, present them quite nicely online and hand you the cash when they sell. Could it be any easier?

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