Wednesday, October 3, 2007

Don't Stop Marketing!

This morning I had coffee with a fellow entrepreneur who launched his business just over a year ago.

As we talked about how things had been going for us with our respective companies, he mentioned that many of the sales efforts he and his partner had made in the very beginning were just starting to pay off.

As promote my copywriting services, I notice something similar. Contacts or advertising efforts I made in the first weeks and months of being self-employed are only recently yielding contracts.

The moral of today’s story: stay dedicated to ongoing marketing efforts. While it may not seem to be doing any good, it will.

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